Starbucks Experience: 5 Principles for Turning Ordinary Into

Descriere Starbucks Experience: 5 Principles for Turning Ordinary Into

Featuring fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide, this book presents a rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creativity, and leadership within their company and in their field. \n \nWAKE UP AND SMELL THE SUCCESS!\n \nYou already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.\n \nThe Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to\n \n- Reach out to entire communities \n- Listen to individual workers and consumers \n- Seize growth opportunities in every market \n- Custom-design a truly satisfying experience that benefits everyone involved \nFilled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.\n \nFor anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.\n

Detalii

Brand

Mcgraw-hill Companies

Categorie

ENSTK

EAN / GTIN

9780071477840

Magazine

1

Disponibilitate

in stock