The Unpublished David Ogilvy - David Ogilvy

Descriere The Unpublished David Ogilvy - David Ogilvy

\n \nOgilvy is the creative force of modern advertising.--The New York Times\n \nFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications--memos, letters, speeches, notes, and interviews--from the Father of Advertising and founder of Ogilvy & Mather.\n \nStill fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print.\n \nThis is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule it pays an agency to be imaginative and unorthodox.\n \nDavid Ogilvy, CBE, (1911-1999) is often described as the father of advertising. He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.\n

Detalii

Brand

Ips - Profile Books

Categorie

ENSTK

EAN / GTIN

9781781250877

Magazine

1

Disponibilitate

in stock