Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers - Deborah Cadbury

Descriere Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers - Deborah Cadbury

\nIn the early nineteenth century the major English chocolate firms--Fry, Rowntree, and Cadbury--were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations--while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. \n Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets. \n\n

Detalii

Brand

Publicaffairs

Categorie

ENSTK

EAN / GTIN

9781610390514

Magazine

1

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in stock