The Balanced Scorecard - Robert S. Kaplan

Descriere The Balanced Scorecard - Robert S. Kaplan

The Balanced Scorecard is a revolutionary framework which translates a company's vision and strategy into a coherent set of performance measures. In addition, it is a tool to channel the energies, abilities, and specific knowledge held by employees toward achieving long-term goals. A landmark achievement.--Michael Hammer, author of Reengineering the Corporation. \nThe Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. \n

Detalii

Brand

Harvard Business Review Press

Categorie

ENSTK

EAN / GTIN

9780875846514

Magazine

1

Disponibilitate

in stock