Permission Marketing: Turning Strangers Into Friends and Friends Into Customers - Seth Godin

Descriere Permission Marketing: Turning Strangers Into Friends and Friends Into Customers - Seth Godin

Called the ultimate entrepreneur for the Information Age by Business Week, Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it. \nThe man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. \nWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. \n \n Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.\n

Detalii

Brand

SIMON & SCHUSTER

Categorie

ENSTK

EAN / GTIN

9780684856360

Magazine

1

Disponibilitate

in stock