Grand Central Publishing · ENSTK
Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith
EAN: 9780446672313
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Descriere Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith
\nSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: \n \n \n- Greatness May Get You Nowhere \n- Focus Groups Don'ts \n- The More You Say, the Less People Hear & \n- Seeing the Forest Around the Falling Trees.
Detalii
- Brand
- Grand Central Publishing
- Categorie
- ENSTK
- EAN / GTIN
- 9780446672313
- Magazine
- 1
- Disponibilitate
- in stock
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