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Descriere Marketing Warfare - Al Ries
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of Positioning. A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--Business Week. \n \nA business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweek\n \nRevolutionary Surprising --Business Week\n \nChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Today\n
Detalii
- Brand
- Mcgraw-hill Companies
- Categorie
- ENSTK
- EAN / GTIN
- 9780070527263
- Magazine
- 1
- Disponibilitate
- in stock
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