The Tipping Point: How Little Things Canmake a Big Difference - Malcolm Gladwell

Descriere The Tipping Point: How Little Things Canmake a Big Difference - Malcolm Gladwell

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. \nThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Detalii

Brand

Perfection Learning

Categorie

ENSTK

EAN / GTIN

9781613836316

Magazine

1

Disponibilitate

in stock