Super Mario: How Nintendo Conquered America - Jeff Ryan

Descriere Super Mario: How Nintendo Conquered America - Jeff Ryan

\nThe definitive story of the rise of Nintendo. \nIn 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.\n \nBack in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur-ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.\n \nSince then, Mario has starred in over two hundred games, gen-erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?\n \nSuper Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\n

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ENSTK

EAN / GTIN

9781591845638

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1

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in stock