Storytelling in Design: Defining, Designing, and Selling Multidevice Products - Dahlstrm Anna

Descriere Storytelling in Design: Defining, Designing, and Selling Multidevice Products - Dahlstrm Anna

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization. \n \nWith the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it's still important to understand where people are in their journey if you're to deliver the right content and interactions atthe right time and on the right device.\n \nThis practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlstr m details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences.\n \n- Learn how the anatomy of a great story can make a difference in product design \n- Explore how traditional storytelling principles, tools, and methods relate to key product design aspects \n- Understand how purposeful storytelling helps tell the right story and move people into action \n- Use storytelling principles to tell, sell, and present your work

Detalii

Brand

O'reilly Media

Categorie

ENSTK

EAN / GTIN

9781491959428

Magazine

1

Disponibilitate

in stock