Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business - Anthony K. Tjan

Descriere Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business - Anthony K. Tjan

Three entrepreneurs and advisors-turned-venture capitalists delineate the traits in the title as absolutely critical. From their work with hundreds of executives across the globe, the authors found that every one of their subjects possess these attributes in some combination. \nWhat's your entrepreneurial profile? \nDo you have what it takes to build a great business? \n \nIn this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. \n \nAfter interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. \n \nSo are you: \n- Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz? \n- Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? \n- Guts-dominant, like Nelson Mandela or Virgin's Richard Branson? \n- Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? \n \nHeart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile. \n \nThough no single archetype for entrepreneurial success exists, this book will help you understand which traits to dial up or dial down to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you'll also take your natural leadership style to the next level. \n\n

Detalii

Brand

Harvard Business Review Press

Categorie

ENSTK

EAN / GTIN

9781422161944

Magazine

1

Disponibilitate

in stock