Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter

Harvard Business Review Press · ENSTK

Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter

EAN: 9781422157299

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Descriere Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter

Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

Detalii

Brand
Harvard Business Review Press
Categorie
ENSTK
EAN / GTIN
9781422157299
Magazine
1
Disponibilitate
in stock

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