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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - John Spencer
EAN: 9781647197063
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Descriere From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - John Spencer
\n \nFROM DENTAL FLOSS TO GUITAR STRINGS\n \nSUCCESSFUL GRASSROOTS PRODUCT LAUNCHES\n \nPart 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.\n \nPart 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.\n
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- Booklocker
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- ENSTK
- EAN / GTIN
- 9781647197063
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- 1
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- in stock
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