Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It - Jane Cunningham

Descriere Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It - Jane Cunningham

Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women. \nPhilippa Roberts is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.\n

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Penguin Uk

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ENSTK

EAN / GTIN

9780241456002

Magazine

1

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in stock