Hidden Champions of the Twenty-First Century: Success Strategies of Unknown World Market Leaders - Hermann Simon

Descriere Hidden Champions of the Twenty-First Century: Success Strategies of Unknown World Market Leaders - Hermann Simon

Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe's most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestseller, Hidden Champions (1996), Power Pricing (1997), and Manage for Profit, Not for Market Share (2006).

Detalii

Brand

Springer

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ENSTK

EAN / GTIN

9780387981468

Magazine

1

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in stock