Trust Signals: Brand Building in a Post-Truth World - Scott Baradell

Name: Trust Signals: Brand Building in a Post-Truth World - Scott Baradell
Brand: Lioncrest Publishing
SKU: 4cb1286d-64b9-476c-bcf3-1e5471f92da0:28500710
Price: 94.81 RON
Availability: InStock

EAN: 9781544527802

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Descriere Trust Signals: Brand Building in a Post-Truth World - Scott Baradell

Baradell, Scott: - Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.