Assemblage: The Art and Science of Brand Transformation - Emmanuel Probst

Descriere Assemblage: The Art and Science of Brand Transformation - Emmanuel Probst

\n \nProbst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising. -- Kirkus Reviews (starred review) \n\n \n \n\n Brands \ncan no longer force-feed us a plethora of products we don't need. To succeed, \nbrands must transform us and the world we live in. \n\n \nAssemblage \nguides you through the art and science of creating transformative brands by \ncombining personal, social, and cultural components.\n \nAssemblage will \nshow you\n \n\n \n- Why \nperception is the truth and how to shape people's perceptions \n- Why \nwe relate to antiheroes, villains, and saviors \n- How \nbrands can reassure consumers about their past, present, and future \n- How \nto leverage data and insights to deliver a personalized, human-centric consumer experience \n- How \nbrands can make a positive impact on people, society, and the economy \n\n \n\n \n\n \n\n \n\n \n\n \nAssemblage is \nsupported by in-depth research in consumer psychology, extensive consumer \ninsights, interviews with industry-leading marketers, and case studies of \ntransformative brands, big and small.\n \n\n

Detalii

Brand

Ideapress Publishing

Categorie

ENSTK

EAN / GTIN

9781646871254

Magazine

1

Disponibilitate

in stock