Think Like an Adman, Don't ACT Like One - David Snellenberg

Descriere Think Like an Adman, Don't ACT Like One - David Snellenberg

\nAdvertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). \nThis book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.\n

Detalii

Brand

Bis Publishers

Categorie

ENSTK

EAN / GTIN

9789063696351

Magazine

1

Disponibilitate

in stock