Brand Fusion: Purpose-Driven Brand Strategy - Terry Smith

Descriere Brand Fusion: Purpose-Driven Brand Strategy - Terry Smith

\n \nBrand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. \n \nIt fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. \n \n\n

Detalii

Brand

De Gruyter

Categorie

ENSTK

EAN / GTIN

9783110718348

Magazine

1

Disponibilitate

in stock