The Fundamentals of Creative Advertising: Second Edition - Ken Burtenshaw

Descriere The Fundamentals of Creative Advertising: Second Edition - Ken Burtenshaw

\nThe Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. \n \nThis second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. \n \nInterviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Detalii

Brand

Bloomsbury Publishing Plc

Categorie

ENSTK

EAN / GTIN

9782940411566

Magazine

1

Disponibilitate

in stock