Design: A Business Case: Thinking, Leading, and Managing by Design - Brigitte Borja De Mozota

Descriere Design: A Business Case: Thinking, Leading, and Managing by Design - Brigitte Borja De Mozota

\nDesign: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity. \nDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\n \n This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\n

Detalii

Brand

Business Expert Press

Categorie

ENSTK

EAN / GTIN

9781952538261

Magazine

1

Disponibilitate

in stock