Business Expert Press · ENSTK
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management - Rajagopal
EAN: 9781947441149
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Descriere Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management - Rajagopal
\nThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Detalii
- Brand
- Business Expert Press
- Categorie
- ENSTK
- EAN / GTIN
- 9781947441149
- Magazine
- 1
- Disponibilitate
- in stock
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