Advertising in Practice - Kate S. Kurtin

Descriere Advertising in Practice - Kate S. Kurtin

\n \nAdvertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.\n \nEach chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.\n \nDesigned to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.\n

Detalii

Brand

Cognella Academic Publishing

Categorie

ENSTK

EAN / GTIN

9781793513168

Magazine

1

Disponibilitate

in stock