The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success - Brent Keltner

Descriere The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success - Brent Keltner

\n \nWant to accelerate your sales? Stop selling, and start connecting. \n \nToday's buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they're overloaded, overwhelmed, and tuned out? \n \nThe fact is, product-centered pitching simply doesn't cut it anymore. Buyers don't want to hear about your product's features--they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey--from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. \n \nDrawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.\n

Detalii

Brand

Page Two Books, Inc.

Categorie

ENSTK

EAN / GTIN

9781774581018

Magazine

1

Disponibilitate

in stock