Ethical Voices: Practicing Public Relations With Integrity - Mark W. Mcclennan

Descriere Ethical Voices: Practicing Public Relations With Integrity - Mark W. Mcclennan

\n \nFrom the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.\n \nWhen people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.\n \nEthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.\n \nThe book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.\n \nFrom the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.\n

Detalii

Brand

Business Expert Press

Categorie

ENSTK

EAN / GTIN

9781637424186

Magazine

1

Disponibilitate

in stock