Lioncrest Publishing · ENSTK
Irrational Loyalty: Building a Brand That Thrives in Turbulent Times - Deb Gabor
EAN: 9781544513621
Compară ofertele (1)
Prețurile sunt preluate automat din feed-urile magazinelor și pot diferi față de site-ul magazinului. Verifică prețul final la magazin.
Descriere Irrational Loyalty: Building a Brand That Thrives in Turbulent Times - Deb Gabor
\nEventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the irrational loyalty that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
Detalii
- Brand
- Lioncrest Publishing
- Categorie
- ENSTK
- EAN / GTIN
- 9781544513621
- Magazine
- 1
- Disponibilitate
- in stock
Produse similare
Lioncrest Publishing
Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue - Justin Jones
111,53 RON
libris.ro
Lioncrest Publishing
Consulting Essentials: The Art and Science of People, Facts, and Frameworks - Jeff Kavanaugh
111,53 RON
libris.ro
Lioncrest Publishing
Notes to a Young Entrepreneur: Everything a High School Student Needs to Know About Turning an Idea Into a Successful Business - Gary Nealon
111,53 RON
libris.ro
Lioncrest Publishing
Sparrow in the Razor Wire: Finding Freedom from Within While Serving a Life Sentence - Quan Huynh
111,53 RON
libris.ro
Lioncrest Publishing
Culture Hacks: Deciphering Differences in American, Chinese, and Japanese Thinking - Richard Conrad
111,53 RON
libris.ro
Lioncrest Publishing
(Un)Skirting the Issues: A Guide for the Well-Intentioned Man in Today's Workplace - Jessica Poliner
111,53 RON
libris.ro
Lioncrest Publishing
CUSOs: How Credit Unions and Entrepreneurs Can Get Started (And Win!) with Credit Union Service Organizations - Brian Lauer
111,53 RON
libris.ro
Lioncrest Publishing
The Thief in Your Company: Protect Your Organization from the Financial and Emotional Impacts of Insider Fraud - Tiffany Couch
111,53 RON
libris.ro