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Descriere Marketing Strategy & Management - Diane M. Phillips
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.
Detalii
- Brand
- Sage Publications Ltd
- Categorie
- ENSTK
- EAN / GTIN
- 9781529778557
- Magazine
- 1
- Disponibilitate
- in stock
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