Pricing Strategies: Harvesting Product Value - Robert M. Schindler

Descriere Pricing Strategies: Harvesting Product Value - Robert M. Schindler

\n \nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.\n \nThe author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.\n \nUsed in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.\n \nRobert M. Schindler is a Professor of Marketing at Rutgers University, USA.\n

Detalii

Brand

Sage Publications Ltd

Categorie

ENSTK

EAN / GTIN

9781526494412

Magazine

1

Disponibilitate

in stock