The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business - Rita Gunther Mcgrath

Descriere The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business - Rita Gunther Mcgrath

A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy. \nAre you at risk of being trapped in an uncompetitive business? \nChances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. \n \nIn short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea--that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. \n \nNow, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. \n \nThis book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today. \n \nFilled with compelling examples from growth outlier firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage. \n\n

Detalii

Brand

Harvard Business Review Press

Categorie

ENSTK

EAN / GTIN

9781422172810

Magazine

1

Disponibilitate

in stock