Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets - Matthew Lee Sawyer

Descriere Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets - Matthew Lee Sawyer

\n \nA valuable handbook for entering, launching, and growing business in the United States\n \nThe U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.\n \nMake It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.\n \nAuthor Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.\n \nAn indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.\n

Detalii

Brand

Wiley

Categorie

ENSTK

EAN / GTIN

9781119885146

Magazine

1

Disponibilitate

in stock