Human-Driven Experience: The Battle for Trust in the Digital Age - Robert Harles

Descriere Human-Driven Experience: The Battle for Trust in the Digital Age - Robert Harles

\n \nExplore the human side of the latest digital technologies and trends\n \nIn Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.\n \nThe author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: \n \n- Strategies for creating end-to-end digital experiences that hit home with consumers \n- Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands \n- Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it \nPerfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.\n

Detalii

Brand

Wiley

Categorie

ENSTK

EAN / GTIN

9781119812982

Magazine

1

Disponibilitate

in stock