Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property - Andrew Sherman

Descriere Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property - Andrew Sherman

\n \nWhether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to remain competitive and experience continual growth.\n \nIn this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.\n \nFeaturing instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to: \n \n- implement IP-driven growth and licensing strategies, \n- foster a culture of innovation, \n- turn research and development into revenue, \n- and maximize your company's profits. \nSmart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.\n

Detalii

Brand

Amacom

Categorie

ENSTK

EAN / GTIN

9780814434987

Magazine

1

Disponibilitate

in stock