Go It Alone!: The Secret to Building a Successful Business on Your Own - Bruce Judson

Descriere Go It Alone!: The Secret to Building a Successful Business on Your Own - Bruce Judson

Marketing legend Judson shows how to use the vast array of inexpensive communications and support services available today to turn one's skill set into a viable, highly profitable business. \n \nThere is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, Do you have the opportunity to do what you do best every day? only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.\n \nIn this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.\n \nBruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be Do What You Do Best, Let Others Do the Rest.\n

Detalii

Brand

Harper Business

Categorie

ENSTK

EAN / GTIN

9780060731144

Magazine

1

Disponibilitate

in stock