McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire - Jeffrey Rothfeder

Descriere McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire - Jeffrey Rothfeder

The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time. \n \nIn this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. \n \nA delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.\n

Detalii

Brand

Harper Business

Categorie

ENSTK

EAN / GTIN

9780060721855

Magazine

1

Disponibilitate

in stock