Chief Crisis Officer - James F. Haggerty

Descriere Chief Crisis Officer - James F. Haggerty

\nIn this modern, media-saturated business and social environment, crisis response is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know: \n \n \n\n \n- What has happened; \n- What may happen next; and \n- What you are doing about it. \n- \n \nAnd with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.\n \n \n\n \nChief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. \n \n \n\n \nGetting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.\n

Detalii

Brand

Hart + Harvest Press

Categorie

ENSTK

EAN / GTIN

9798987356920

Magazine

1

Disponibilitate

in stock