The Confidence Map: Charting a Path from Chaos to Clarity - Peter Atwater

Descriere The Confidence Map: Charting a Path from Chaos to Clarity - Peter Atwater

A groundbreaking framework for making better decisions by understanding - and mastering - confidence. \nWhat does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. \n \nIn The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable--if we know what to look for. \n \nUsing compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. \n \nYou will learn: \n- How psychological distance consistently affects the choices we make \n- Why Me-Here-Now decision-making is such a powerful force \n- What happens at confidence peaks that leads to our downfall \n- The five ways we respond to extreme vulnerability \n- When consumers' feelings of certainty and control - not price - drive demand \n \nThe Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. \n \nWhether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.\n

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9780593539552

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1

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in stock