Marketing 3.0 - Philip Kotler

Descriere Marketing 3.0 - Philip Kotler

Understand the next level of marketing \nThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\n \nIn Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\n \n- Explains the future of marketing, along with why most marketers are stuck in the past \n- Examines companies that are ahead of the curve, such as S. C. Johnson \n- Kotler is one of the most highly recognized marketing gurus, famous for his 4 P's of Marketing \nIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\n

Detalii

Brand

Wiley

Categorie

ENSTK

EAN / GTIN

9780470598825

Magazine

1

Disponibilitate

in stock