Servitization: Assessment Protocol for Action - Antonio Pérez Márquez

Descriere Servitization: Assessment Protocol for Action - Antonio Pérez Márquez

\nManaging a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.\n \nServitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject.\n \nThis book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.\n

Detalii

Brand

Business Expert Press

Categorie

ENSTK

EAN / GTIN

9781637424209

Magazine

1

Disponibilitate

in stock