Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism - Sacha Alexander Zackariya

Descriere Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism - Sacha Alexander Zackariya

Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money. The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups. Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations. Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits. LIST OF INTERVIEWS \n Sir Tony Blair, former British Prime Minister, UK \n Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France \n Ravi Thakran, Group Chairman of LVMH Asia, Singapore \n Michael Ward, Managing Director of Harrods, UK \n Jacques Stern, CEO of Global Blue, Switzerland \n Vasiliki Petrou, CEO of Unilever Prestige, UK \n Andrea d'Avack, President of the CHANEL Foundation, France \n Pallak Seth, CEO of PDS Apparel Manufacturing, India \n Louis de Bourgoing, International Chairman of WHSmith, UK \n Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain \n Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA \n Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark \n Paul Samuels, Executive Vice President of AEG Entertainment Group, UK \n Hugo Brady, Vice President of AEG Entertainment Group, UK \n Malik Fernando, Director of Dilmah Tea, M

Detalii

Brand

KOGAN PAGE

Categorie

ENSTK

EAN / GTIN

9781398609501

Magazine

1

Disponibilitate

in stock