The Perfect Meal - Charles Spence

Descriere The Perfect Meal - Charles Spence

\nThe authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.\n \nExamples are: \n \n- the colour of the plate (visual) \n- the shape of the glass (visual/tactile) \n- the names used to describe the dishes (cognitive) \n- the background music playing inside the restaurant (aural) \nNovel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.\n 2015 Popular Science Prose Award Winner.

Detalii

Brand

Wiley-Blackwell

Categorie

ENSTK

EAN / GTIN

9781118490822

Magazine

1

Disponibilitate

in stock