Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns - Hanne Knight

Descriere Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns - Hanne Knight

\nLearn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. \n \nDigital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. \n \nDigital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. \n \nSupported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.\n

Detalii

Brand

KOGAN PAGE

Categorie

ENSTK

EAN / GTIN

9781398608870

Magazine

1

Disponibilitate

in stock