Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche

Routledge · ENSTK

Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche

EAN: 9781032373720

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Descriere Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche

\nBrand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.\n

Detalii

Brand
Routledge
Categorie
ENSTK
EAN / GTIN
9781032373720
Magazine
1
Disponibilitate
in stock

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