
Routledge · ENSTK
Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche
EAN: 9781032373720
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Descriere Brand Psychology: The Art and Science of Building Strong Brands - Laura Busche
\nBrand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.\n
Detalii
- Brand
- Routledge
- Categorie
- ENSTK
- EAN / GTIN
- 9781032373720
- Magazine
- 1
- Disponibilitate
- in stock
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