How to Do Critical Discourse Analysis: A Multimodal Introduction - David Machin

Descriere How to Do Critical Discourse Analysis: A Multimodal Introduction - David Machin

\nWant to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.\n \nEach chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.\n \nMost importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.\n \nThis book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.\n \nDavid Machin is Professor of Linguistics at Shanghai International Studies University.\n \nAndrea Mayr is an Associate Professor at Zayed University.\n

Detalii

Brand

Sage Publications Ltd

Categorie

ENSTK

EAN / GTIN

9781529772982

Magazine

1

Disponibilitate

in stock