Marketing Plans: Profitable Strategies in the Digital Age - Malcolm Mcdonald

Descriere Marketing Plans: Profitable Strategies in the Digital Age - Malcolm Mcdonald

\nMalcolm McDonald is Emeritus Professor of Marketing and former Deputy Director of Cranfield School of Management. He has worked with the operating boards of many of the world's multinational companies such as IBM, Xerox and BP. \n \nHugh Wilson is Professor of Marketing at Warwick Business School. He began his career in technology and marketing roles for IBM, Xerox and NCR. He now works with Unilever, Neste and others on sustainability-related marketing challenges. \n \nDave Chaffey is co-Founder of Smart Insights, an online training service providing advice and alerts on best-practice and industry developments about integrated digital marketing strategy.\n

Detalii

Brand

Wiley

Categorie

ENSTK

EAN / GTIN

9781394177103

Magazine

1

Disponibilitate

in stock