Sell Like a Spy: The Art of Persuasion from the World of Espionage - Jeremy Hurewitz

Descriere Sell Like a Spy: The Art of Persuasion from the World of Espionage - Jeremy Hurewitz

\nAn expert in sales and corporate espionage taps into the history of \nintelligence-gathering and his own working relationships with former agents of \nthe CIA, FBI, and counterterrorism in this handbook of field-tested spycraft \nstrategies and government agency tactics to build relationships, persuade, and \nsell anything.\n \n \n\n Journalist, \nentrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spies \nare the world's best salespeople. He's built his career around former CIA case \nofficers, FBI agents, and other intelligence officers--people like Steve Romano, \nformer Chief Negotiator at the FBI; former Director of the Secret Service Mark \nSullivan; General Stanley McChrystal (Ret.), former commander of the Joint \nSpecial Operations Command; and former member of the CIA's Senior Intelligence \nService John Sipher. \n \n\n \nDrawing on in-depth interviews about their skillsets, \nstunning anecdotes from the history of espionage, and science-backed principles \nof emotional intelligence, Hurewitz has created a handbook of tradecraft lessons \nand tactics that will strengthen readers' ability to foster better \nrelationships, to persuade, and to sell anything--in business and everyday \nlife.\n \n \n\n \nThough a \nspy's targets may be odious--terrorists, criminals, corrupt diplomats, and \nmore--the agent's focus is on cultivating relationships and understanding \npeople's motivations to better persuade them to give something up: information, \nhostages, money, or simply their feelings. Elicitation, Radical Empathy, \nDisguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a \nfew of the methods in Sell Like a Spy that readers can use as \nsales professionals or people who simply want to connect more deeply with \nfriends and family. \n \n \n\n \nPacked \nwith interviews and anecdotes from intelligence officers of all stripes, and \nwith a foreword by Robert Grenier, former Director of the CIA's \nCounterterrorism Center, Sell Like a Spy puts James Bond in \nits dust, offering a secret playbook of persuasion tactics from the real world \nof the Secret Service, special forces, counterterrorism, and international \nespionage. \n\n \n\n \n\n \n\n \n

Detalii

Brand

Diversion Books

Categorie

ENSTK

EAN / GTIN

9781635769937

Magazine

1

Disponibilitate

in stock