Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform - Joyce Kay Avila

Descriere Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform - Joyce Kay Avila

\nLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. \n \n Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. \n \n This book will help you: \n \n- Develop a plan to execute a CDP project effectively and efficiently \n- Connect Data Cloud to external data sources and build out a Customer 360 Data Model \n- Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure \n- Use Salesforce Data Cloud capabilities for identity resolution and segmentation \n- Create calculated, streaming, visualization, and predictive insights \n- Use Data Graphs to power Salesforce Einstein capabilities \n- Learn Data Cloud best practices for all phases of the development lifecycle

Detalii

Brand

O'reilly Media

Categorie

ENSTK

EAN / GTIN

9781098147860

Magazine

1

Disponibilitate

in stock