Persuasion: Convincing Others When Facts Don't Seem to Matter - Lee Hartley Carter

Descriere Persuasion: Convincing Others When Facts Don't Seem to Matter - Lee Hartley Carter

Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that it's not what you say, it's what they hear. Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the why behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

Detalii

Brand

Tarcherperigee

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ENSTK

EAN / GTIN

9780143133483

Magazine

1

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in stock