John Wiley & Sons Inc · ENSTK
Eating the Big Fish - Adam (the Challenger Project) Morgan
EAN: 9780470238271
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Descriere Eating the Big Fish - Adam (the Challenger Project) Morgan
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Detalii
- Brand
- John Wiley & Sons Inc
- Categorie
- ENSTK
- EAN / GTIN
- 9780470238271
- Magazine
- 1
- Disponibilitate
- in stock
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