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Descriere Blockbusters - Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Detalii
- Brand
- FABER & FABER
- Categorie
- ENSTK
- EAN / GTIN
- 9780571309221
- Magazine
- 1
- Disponibilitate
- in stock
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