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Descriere Service Innovation - Anders Gustafsson
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
Detalii
- Brand
- Business Expert Press
- Categorie
- ENSTK
- EAN / GTIN
- 9781631574955
- Magazine
- 1
- Disponibilitate
- in stock
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